While Academic Innovations is a private, for-profit company, it is a "low profit", mission-oriented entity with many non-profit partners. Founded by social entrepreneur, Mindy Bingham, Academic Innovations created the curriculum in partnership with educators to help better meet the needs of students. Schools typically apply for government funding to implement the programs, which includes textbooks and online learning tools. Each year, Academic Innovations reinvests the "profits" back into the development and upgrading of their programs and services, which goes far beyond what is provided by typical for-profits educational publishers.